Profile
Consumer insights strategist operating at the intersection of research, analytics, AI, and practical wisdom. Girl dad, recreational basketball player, and enthusiast of generative AI and game programming.
Experience
GLOBAL CONSUMER MARKET RESEARCH DIRECTOR
From 2020 to Present at Nike, Beaverton, ORLead global research for Nike’s football/soccer business, executing key quantitative and qualitative studies to help make high-stakes decisions.
GLOBAL DIGITAL ANALYTICS MANAGER
From 2018 to 2020 at Nike, Beaverton, ORProvided analysis of POS, clickstream, and CRM data to support the growth of Nike’s digital business across Nike.com and the Nike App.
ANALYTICAL CONSULTING DIRECTOR
From 2016 to 2018 at Macy's, New York, NYManaged a team of high-performing internal analytical consultants to extract insights from 80M+ customer database, with a focus on consumer segmentation, product performance, rewards strategy, promotional effectiveness, and reporting improvements.
SENIOR MANAGER OF CONSUMER INSIGHTS FOR CORPORATE STRATEGY
From 2014 to 2016 at Ann Inc., New York, NYResponsible for providing strategic consumer and competitive insights to the CEO and Chief of Corporate Strategy.
Education
BACHELOR OF SCIENCE IN MANAGEMENT. CONCENTRATION: INFORMATION SYSTEMS
Boston College - Carroll School of Management, Boston, MA
Certifications